Keyword metrics are numerical properties that AppTweak has been able to gather or estimate about keywords. Metrics are exposed through two endpoints:
- Keyword Metrics - Current returns the latest - most recent - data available
This endpoint returns the data for today. If AppTweak hasn't stored the data, the data will be fetched live on the store.
- Keyword Metrics - History returns the historical daily values over a given period of time.
This endpoint returns the data from AppTweak's databases. If the data is not available, you'll get a "null" response and you won't get charged credits for the datapoints.
See below for a list of available metrics.
|Metric name||Description||Origin||Historical Data Available?|
|volume||A score between 5 and 100 that shows how popular a keyword is in terms of searches. The higher the number, the more popular the keyword is.||Apple Search Popularity Score||iOS only|
|difficulty||A score between 1 and 100 that shows the level of competition of a keyword. The higher the number, the higher the competition. A high Difficulty score indicates that powerful apps rank in the top 10 search results, making it more difficult to rank high for the keyword.||AppTweak-defined KPI||➖|
|brand||An object containing an app id, app title, and app icon if a keyword is branded. An empty object means that the keyword is considered generic.||AppTweak estimation||➖|
|results||On iOS, this represents the total number of apps considered by Apple before applying their sorting algorithm. A bigger number means that more apps "match" the keyword.|
On Android, this is the total number of apps that AppTweak was able to fetch when making the search for a keyword.
|Gathered directly from the app store pages||iOS only|
|all_installs||An estimation of downloads generated by searches for that keyword every month, if available for the country requested.||AppTweak estimation||➖|