App Keyword Ranking

Returns information of how a keyword performs for a certain app.

Users search and install apps through different words (which we call "keywords") on the different stores. It is interesting to see how apps perform for various keywords. With the App Keyword Ranking endpoint, we can gain insights into this by consulting the following available metrics:

Metric NameDescriptionHistorical Data Available?
rankThe position of the queried app in the search result list when a specific keyword is searched for.✅
installsNumber of users that search for this keyword and then install the queried app✅

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How are Keyword Installs computed?

Keyword Installs are an estimated number of organic installed received by an app from a keyword. They are based on:

  • current or historical app ranking on a keyword
  • current keyword volume

App Keyword Ranking Current takes into account the today's app ranking and today's keyword volume to provide a keyword install estimation.

App Keyword Ranking Historical takes into account the historical app ranking and today's keyword volume to provide a keyword install estimation. This means that the historical keyword installs may vary if your keyword volume evolve through time. Therefore we recommend fetching data regularly and save it to have a more accurate picture.

This information is exposed through two endpoints:

  • The Current endpoint which returns the latest - most recent - data available
  • The History endpoint which returns the historical daily values over a given period of time