CPP Intelligence

Available Endpoints

CPP by App - Query all available Custom Product Pages by specifying:

Input params: app_id, country,language

This endpoint is ideal for analyzing how a specific app is using CPPs across regions.

Query CPPs from top apps in a given store category. We source these apps from the Top Charts—specifically, the top 200 free apps within your selected category.

Input params: category_id, country,language

Use this to benchmark creative strategies across a market segment.

CPP by DNA

Retrieve CPPs based on DNA top chart clusters (groupings based on similar creative/metadata traits).

Input: subclass_id, country,language

Very useful if you want to look at apps that are in the same segment as yours.

CPP by Keyword

See which CPPs are associated with apps bidding on a specific keyword in Apple Search Ads.

Input: keyword, country,language

This endpoint surfaces the creatives linked to keyword-driven ad strategies.

CPP Keywords

Returns the list of keywords driving traffic to specific CPPs for an app.

Input params: cpp_id, country,language

Provides a direct mapping between search terms and custom pages.

All the endpoints can be filtered by device (iphone or ipad) and for a specific date range (defined by start_date and end_date).

Response example

Example of a response for CPP by App

{
  "result": [
    {
      "cpp_id": "9140aa46-ba99-49e6-834f-f3ae2844b70c",
      "application_id": "302920553",
      "developer_id": "1938",
      "developer_name": "GrubHub.com",
      "first_seen_at": "2023-05-20T02:18:24.055+00:00", // Date & time it was first seen by AppTweak
      "last_seen_at": "2025-07-25T03:50:22.567+00:00", // Date & time it was last seen by AppTweak
      "icon": "https://is1-ssl.mzstatic.com/image/thumb/Purple126/v4/a9/5a/74/a95a749e-b088-ff5f-eab2-60b9f051c92d/AppIcon-0-1x_U007emarketing-0-7-0-85-220.png/1024x1024bb.jpg",
      "device_version": "iphone_6_5", 
      "type": "screenshot", // Creative type
      "url": "https://is4-ssl.mzstatic.com/image/thumb/Purple116/v4/f0/79/04/f0790461-4a3b-c0a0-08e3-bdb9c923b893/3d6ab510-b9bf-4857-bf50-a8e60ddbd16b_GrubHub_GrubHub_iOS_6.5_US_Screenshot_Mockups_230126_01.png/1284x2778bb.jpg"
    },...
    {
      "cpp_id": "9140aa46-ba99-49e6-834f-f3ae2844b70c",
      "application_id": "302920553",
      "developer_id": "1938",
      "developer_name": "GrubHub.com",
      "first_seen_at": "2023-05-20T02:18:24.055+00:00",
      "last_seen_at": "2025-07-25T03:50:22.567+00:00",
      "icon": "https://is1-ssl.mzstatic.com/image/thumb/Purple126/v4/a9/5a/74/a95a749e-b088-ff5f-eab2-60b9f051c92d/AppIcon-0-1x_U007emarketing-0-7-0-85-220.png/1024x1024bb.jpg",
      "device_version": "iphone6plus",
      "type": "screenshot",
      "url": "https://is3-ssl.mzstatic.com/image/thumb/Purple126/v4/f2/6d/2f/f26d2f3d-8574-a99f-60f0-c6b4a3c629b2/95a5f5f3-3605-426b-a6b0-2d2604f268ba_GrubHub_GrubHub_iOS_5.5_Handset_US_Screenshot_Mockups_230125_07__U00282_U0029.png/1242x2208bb.jpg"
    }
  ],
  "metadata": {
    "request": {
      "path": "/api/public/store/cpps/breakdown/apps",
      "params": {
        "device": "iphone",
        "country": "us",
        "language": "us",
        "start_date": "2025-06-25",
        "end_date": "2025-07-24",
        "application_id": "302920553"
      },
      "cost": 2001,
      "max_credit_cost": 2001,
      "status": 200
    },
    "response": null
  }
}

Device Versions

Device versions for iPhone & the associated resolutions:

device_version	Resolution
iphone6plus	1242x2208
iphone_6_5	1242x2688 1284x2778
iphone_d74	1290x2796 1320x2868

Device version for iPad & the associated resolutions:

device_version	Resolution
ipadPro_2018	2048x2732
ipadPro	2048x2732

Comparing with default Product Page

To compare the CPP with the default product page, you can simply make a call to App Metadata - Current.