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Improved Keyword Installs starting July 17, 2025

Starting July 17, 2025, we're updating our keyword installs estimates. This change will make keyword performance trends even more precise, especially when looking at historical data.

Price

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Ranked, unranked or no data

To know whether your app is ranked on a keyword or not, you can refer to the following logic in the response data:

• value = non-null and fetch_performed = true ➔ ranked
• value = null and fetch_performed = true ➔ unranked
• value = null and fetch_performed = false ➔ no data

In addition to value, you can useeffective_value, that corresponds to a value that is guaranteed to be non-null. The logic to compute effective_value is:

• If value is not null, effective_value = value
• Otherwise
  • If fetch_performed = true, then effective_value = 501, corresponding to the numeric representation of unranked
  • Otherwise
    • If there is at least one non-null value in the date range, take the closest day to the missing day and use that value for the effective_value (use an average if 2 days are at the same distance to the missing day)
    • Otherwise, defaults to 501