App Keyword Ranking - History

Price

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Ranked, unranked or no data

To know whether your app is ranked on a keyword or not, you can refer to the following logic in the response data:

• value = non-null and fetch_performed = true ➔ ranked
• value = null and fetch_performed = true ➔ unranked
• value = null and fetch_performed = false ➔ no data

In addition to value, you can use effective_value, that corresponds to a value that is guaranteed to be non-null. The logic to compute effective_value is:

• If value is not null, effective_value = value
• Otherwise
  • If fetch_performed = true, then effective_value = 501, corresponding to the numeric representation of unranked
  • Otherwise
    • If there is at least one non-null value in the date range, take the closest day to the missing day and use that value for the effective_value (use an average if 2 days are at the same distance to the missing day)
    • Otherwise, defaults to 501